|
 RESULTS:
By the time the company's annual
tariff was laid out and sent off to the printer, at
least 10-30 hotels had changed their names and amenities
plus late contracts began pouring through the door.
SO, a mini-catalog was laid out and sent off to international
clients as a supplement to the annual tariff. Mini-catalog
design was kept to black and white for in-house printing
and to keep costs down. The mini catalog design purposely
resembled a bookmark so clients would keep the two tariffs
together (and find the second one useful in a number
of ways <g>). The mini catalog design became a
standard company product (tying up a number of loose
ends and allowing the company a little breathing room
on TIGHT deadlines). After production of the annual
tariff AND supplement were finalized, clients were kept
informed and up-to-date via monthly email newsletters
:)
PROJECT:
Business mini catalog design,
an annual confidential tariff (1999-2001) supplement.
CLIENT
NOTES: Update any information
that changed during the layout process, add renegotiated
and brand new hotel contracts then send to international
clients ASAP! To facilitate speediness and save money,
product produced in-house.
SERVICES
PROVIDED: Graphic design &
layout, content management, copywriting, editing, vendor
research, vendor data management, branding, some marketing,
print production.
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© EISENBRAUN STUDIOS, website established July 4, 2000.
A Tampa Bay Graphic Design Studio;
St. Petersburg, FL 33712; Tel. (727) 743-5396.
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